How to write blogs for marketing
Blog marketing can be tricky,particularly trying to find the balance. However, there is a way to write a blog that both markets your product or service AND that reader will love.Simply follow the 5 rules below.
Rule#1-Remember the objective of your blog
"Blogging is good for your career.A well-executed blog sets you apart as an expert in yours field"The first thing to remember is that even if a business blog fits firmly in the role of
'content marketing,'its primary purpose isn't sales.Instead the best blogs will:
. Provide useful information and a unique angle,helping you establish yourself as a thought leader in yours industry.
. Show that yours care about yours customers,making you brand more trust worthy and respected.
. Help generate links to your site that will give an benefit to not only the page linked to,but yours site as a whole
Rule# 2 Offer something new
Over time blogs that have a higher click Through rate and that visitors are more likely to share,like and read to the end will gradually rise in Google's search results and will start to receive more visitors because of this. This takes time, particularly for new websites, however for long-term success in marketing yours blog, you needed to offer something that captivates readers'attention and that doesn't just replicate information that's already out there.
. DO an interview with your team.
. Write an opinion piece on what you predict for the future of your industry.
. Invite an expert to contribute a guest post for to yours blog.
. Add a humorous piece on how someone's used yours product or service in a strange way, how cat would use it, etc.
. Add a competition (these work best if you've already got a reasonable flow of traffic to yours site).
How are 15 idea for ways to generate original blog,to set you started:
1. Create an original in fographic
2. Share a success story of one of yours client and promote that client for free at the same time.
3. Present an in-depth case study of one possible solution.
4. Compare different product with a real test,
5. Create a video for yours blog,or embed someone else's video and talk about it.
6. Find what questions customers' ask and answer one of them in detail.
7. ADD a competition (these work best if you've already got a reasonable flow of traffic to yours site).
8. Do some keyword research and look for question that appear in the keyword result. if a keyword like"how do i..."appear,it''s worth targeting
Rule # 3 -Blog for your customer ,not for you
To determine the balance of blog posts focusing on yours company and more educational blog post, ask yourself what do your customers want?In some industries (music and art,example) its' highly likely that yours readers are extremely interest in what you're doing,who you've met, the latest trend
Putting it into practice
Start by making a firm commitment to write in-depth blogs filled with interesting and engaging content. Ask what questions yous customers have that you are ideally suited to answer, on what problem you can solve and start blogging from there.
There are three type of blog post that lend themselves more to marketing:
1. Product release- if you've launched a new, product ,then its find to tell yours readers' about it!
2. Event- if you've hosted an event, or been to an event (or perhaps are going to the event),give reader a news updated about it.
3.Other updates-if you have a large,already established brand or a
reasonably sized fan base (i"ll let you decided how many people this needed to be, butt certainly more than yours mother and yours best friend),
Practice
Start by making a firm commitment to write in -depth blogs post filled with interesting and engaging content. Ask what questions yours customers have that you are ideally suited to answer, or what problem you can solve and blogging from there.
For more detail on identify your target audience and how to structure each blog post, read indigoextra's guide on writing a business blogs.
Blog marketing can be tricky,particularly trying to find the balance. However, there is a way to write a blog that both markets your product or service AND that reader will love.Simply follow the 5 rules below.
Rule#1-Remember the objective of your blog
"Blogging is good for your career.A well-executed blog sets you apart as an expert in yours field"The first thing to remember is that even if a business blog fits firmly in the role of
'content marketing,'its primary purpose isn't sales.Instead the best blogs will:
. Provide useful information and a unique angle,helping you establish yourself as a thought leader in yours industry.
. Show that yours care about yours customers,making you brand more trust worthy and respected.
. Help generate links to your site that will give an benefit to not only the page linked to,but yours site as a whole
Rule# 2 Offer something new
Over time blogs that have a higher click Through rate and that visitors are more likely to share,like and read to the end will gradually rise in Google's search results and will start to receive more visitors because of this. This takes time, particularly for new websites, however for long-term success in marketing yours blog, you needed to offer something that captivates readers'attention and that doesn't just replicate information that's already out there.
. DO an interview with your team.
. Write an opinion piece on what you predict for the future of your industry.
. Invite an expert to contribute a guest post for to yours blog.
. Add a humorous piece on how someone's used yours product or service in a strange way, how cat would use it, etc.
. Add a competition (these work best if you've already got a reasonable flow of traffic to yours site).
How are 15 idea for ways to generate original blog,to set you started:
1. Create an original in fographic
2. Share a success story of one of yours client and promote that client for free at the same time.
3. Present an in-depth case study of one possible solution.
4. Compare different product with a real test,
5. Create a video for yours blog,or embed someone else's video and talk about it.
6. Find what questions customers' ask and answer one of them in detail.
7. ADD a competition (these work best if you've already got a reasonable flow of traffic to yours site).
8. Do some keyword research and look for question that appear in the keyword result. if a keyword like"how do i..."appear,it''s worth targeting
Rule # 3 -Blog for your customer ,not for you
To determine the balance of blog posts focusing on yours company and more educational blog post, ask yourself what do your customers want?In some industries (music and art,example) its' highly likely that yours readers are extremely interest in what you're doing,who you've met, the latest trend
Putting it into practice
Start by making a firm commitment to write in-depth blogs filled with interesting and engaging content. Ask what questions yous customers have that you are ideally suited to answer, on what problem you can solve and start blogging from there.
There are three type of blog post that lend themselves more to marketing:
1. Product release- if you've launched a new, product ,then its find to tell yours readers' about it!
2. Event- if you've hosted an event, or been to an event (or perhaps are going to the event),give reader a news updated about it.
3.Other updates-if you have a large,already established brand or a
reasonably sized fan base (i"ll let you decided how many people this needed to be, butt certainly more than yours mother and yours best friend),
Practice
Start by making a firm commitment to write in -depth blogs post filled with interesting and engaging content. Ask what questions yours customers have that you are ideally suited to answer, or what problem you can solve and blogging from there.
For more detail on identify your target audience and how to structure each blog post, read indigoextra's guide on writing a business blogs.
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